As GreenBiz.com has reported, current research tells us that as labels proliferate consumer confusion is increasing and individual labels are incrementally losing value. BBMG evaluated consumer recognition and purchase influence for an array of labels. The recycling symbol, Energy Star and USDA's Certified Organic seal topped the charts, with a steep drop in consumer resonance for others on the list.

It's certainly important to understand how efforts to communicate sustainability practices resonate with stakeholders and support business goals.

Source: Greenbiz

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